Thursday, March 15, 2012


Punekars witness the celebration of true love!

Celebrity couple Sonali and Goldie Behl celebrated their Platinum Day of Love at PNG Jewellery & Gems

March 15, 2012: Pune city witnessed a unique celebration of true love at PNG Jewellery & Gems as Actress Sonali Bendre and husband Goldie Behl commemorated their Platinum Day of Love. The couple revisited their special moments of true love and exchanged love bands to mark their special day. In addition they unveiled the new range of Platinum Love Bands at the store.

Platinum Love Bands are the perfect expression of divine love to that special someone. The collection is customised keeping in mind the Indian customer’s sensibilities with inspirational designs that make platinum love bands a testament of true love.

Platinum Day of Love is an intimate and momentous instance in a couple’s journey of love. This commemoration is of a special day which needn’t be the wedding day or the engagement, but a day the couple discovers that they are truly in love with each other. Needless to say this moment is accompanied by a feeling that cannot be described in words. True love brings boundless joy and anticipation to everyone’s heart and this significant milestone deserves to be celebrated with one of the rarest of precious metals, platinum.






Speaking on the occasion of new launch, Sonali Bendre said, “It’s been 9 years and going strong; over the years there have been so many days and special moments that it is hard to know which is our special Platinum Day of Love. But if I had to pick our Platinum Day of Love, it would be the day our son was born, that special moment was filled with so much joy and happiness, and it strengthened the bond of our relationship. Platinum Love bands symbolises true love and platinum’s unique and remarkable qualities makes it the best choice to celebrate this special feeling. And also platinum holds diamonds beautifully and its the most irresistible combination!"

Goldie added, “The moment was filled with so much joy and will always be cherished by both of us. Platinum Love Bands are so precious and rare and to mark this day there is nothing better than a metal that symbolises true love.”

Mr. Akshay Gadgil, Partner, PNG Jewellery & Gems said, “We at PNG Jewellery & Gems cater to the ever growing jewellery needs of the Indian consumer. With the launch of the new Platinum Love Bands Collection 2012 we offer couples beautiful symbols of true love to celebrate their special moments. More and more discerning customers are choosing platinum over other metals as they are now better informed about of its inherent qualities of high value, rarity and emotional appeal. Our range of platinum jewellery includes skillfully crafted love bands; simple elegant neck-pieces for women and smart and masculine bracelets for men and much more.”

Found in very few places around the world, platinum is 30 times rarer than gold and a treasure from the heavens. The first meteorite that showered on earth two billion years ago is the way platinum entered our world. Since time immemorial, this naturally white metal with its moonlike luminescence has symbolized love. It touches its wearer – and not only her skin, evoking emotions of feeling special and in love. That’s what makes this metal just so perfect to celebrate your Platinum Day of Love.

Platinum has been known to be favoured by royalty and celebrities the world over. Amongst the international celebrity couples, Elizabeth Taylor and Richard Burton, Beyonce and Jay-Z, Heidi Klum and Seal even Katie Holmes and Tom Cruise are a few who have expressed their love through platinum rings.

Platinum Love Bands are available at Rs. 50,000 onwards (pair of rings for his & her).

Platinum Guild India Quality Assurance Programme

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About PNG Jewellery & Gems

With its inception in the year 1832, the group has a chain of stores in the metropolis of Pune and Nasik. Some of the most-consecrated idols in iconic temples around India have adorned a Gadgil creation. Amongst their patrons have been the members of the Royal Family of Sangli too. PNG Jewellers are known for their purity, surety and one of its kind’s jewellery designs. PNG started platinum jewellery in the year 2006 and is today one of the leading jewellers for platinum in the city of Pune.

About Platinum Guild:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade. 

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