First Data Releases SpendTrend™ Black Friday Consumer Spending Data
Overall Transactions and Same Store Volume Increase Over 2008
ATLANTA, DEC. 2, 2009 – First Data Corporation, a global leader in electronic commerce and payment processing, today released First Data SpendTrend™ transaction data from Black Friday 2009 compared to last year. SpendTrend tracks same store consumer spending via credit, signature debit, PIN debit and EBT cards.
Overall transactions on Black Friday showed a healthy growth of 7.9% over 2008 and were in line with the overall transaction growth in October 2009 which was 8.2%. Same store sales volume increased 4.8% led by solid growth among value merchants.
| Black Friday Transactions | CHANGE | Black Friday Volume | CHANGE |
| Credit & Signature Debit | +5.8% | Credit & Signature Debit | +2.5% |
| PIN Debit | +8.9% | PIN Debit | +7.6% |
| Total Transactions | +7.9% | Total Volume | +4.8% |
Note: All transactions and volume are same store growth.
“Black Friday was better than last year both in terms of transaction growth and total dollars spent at the point of sale,” said Silvio Tavares, senior vice president of Investor Relations and Decision Support at First Data. “However, there is reason to remain cautious as our analysis suggests consumers remain very value conscious and paid more often with their debit cards instead of credit cards.”
In other news, First Data recently released its Holiday Gift Card Performance Report comparing gift card sales for the week ending November 29, 2009. The total dollar value of gift cards activated Friday grew 17.8% and the number of cards activated grew 9.8%.
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