The
Body Shop Presents Lily’s Cruelty-Free
Make-Up
As part of our
collaboration with Lily Cole, our first ever global Brand
Advocate, we are proud to launch a new, limited edition
make-up range called ‘Cruelty Free Make-Up’.
Celebrating our
Against Animal Testing ethos, our Cruelty-Free Make-Up range is so great that
Lily put her name to it. Like all our makeup, it contains no animal products
and hasn’t ever been tested on animals.
With
ultra-expressive colours, shimmering looks and super soft giant puffs for
perfect application every time, being cruelty-free has never been so
glamorous.
Can’t wait to try it? Don’t
dawdle. Cruelty-Free Make-Up is strictly limited edition!
All The Body Shop products are vegetarian
and 100% cruelty free.
·No Bug Shells: Our
Cruelty-Free Make-Up contains no bug shell extract to colour the product.
Because our love for animals includes bugs, insects and other creepy
crawlies.
·No Shellfish: Our
shimmer effect is made from mineral mica and our binding agents are made from
natural vegetable materials instead of crushed shellfish. It’s an open and shut
case!
·No Animal Hair:
Our make-up brushes use artificial hair instead of goat hair, which helps make
sure your conscience stays clean and our goats stay fluffy. Which is as it
should be, after all.
The limited edition Cruelty Free Range
consists of:
1. 1.Mini
Hi-Shine
Available in Go Pink, Go Wild, Go Play and
Go Naked, our super shiny gloss can be applied straight to your lips for super
sexy, hi-gloss lips. With a fun and fruity flavour, this wet-look gloss is set
to be a hit.
Lily says: Maximum shine and
super moisturisation. Go crazy!
2. Pearl Radiance
Primer
These radiant, light-diffusing pearls give
skin a pure radiance. Use them before you use your foundation or just on its
own. In just one step, your skin is hydrated and your complexion
perfected.
Lily says: Go on, shine!
3. Mini Brush
Set
A
set of four miniature brushes for cheeks, eyes and lips, in a mirrored wallet.
With 100% cruelty-free fibres, these brushes are perfect for making up on the
go. Contains a blusher brush, eyeshadow brush, slanted brush and
lipstick/concealer brush.
Lily says: Be cruelty-free, wherever you are
4. Liquid
Eyeliner
Our brightest, most dramatic violet yet!
Smudge proof and easy to apply, our fine tipped felt applicator delivers colour
exactly where you want it.
Lily says: Go violently violet!
5. Puff On
Radiance
Puff On
Radiance leaves a pink toned, luminescent finish and is perfect for face, cheeks
and décolletage. With a super soft puff, it’s radiance gone
radical.
Lily
says: Now you can glow all
over!
6. Shimmer
Cubes
Pick one, two or more shades to blend and
create your own look. Shimmer Cubes come in a range of iridescent pinks and
lilacs. Think Pink, Live Lilac, Go Violet and Tint It Pink. Crease resistant and
suitable for contact lens wearers.
Lily says: Shimmer Cubes are the ultimate in mix’n’match beauty. Go
Wild!
7. Lip & Cheek
Dome
A
creamy gel in an easy-to-use, innovative dome format can be applied directly
onto cheeks or onto lips.
Lily says: My
favourite product in the range! Now you
can glow all over
Cruelty Free International connects with The Body Shop
customers in India to call for a ban on cosmetics testing on animals
worldwide
As
part of global campaign by Cruelty Free International, the first global
organisation dedicated to ending the use of animals to test cosmetics products
throughout the world, a pledge will be undertaken to ban animal testing for
cosmetics. This global campaign will be launched in India in August by The Body
Shop.
The global pledge
will be promoted by The Body Shop stores in 65 countries. It is the largest and
most ambitious campaign ever to seek a global ban on the use of animals to test
cosmetics. In addition to
engaging with the estimated 275 million people a year who visit The Body Shop
stores worldwide, Cruelty Free International will also be linking to The Body
Shop websites, which host millions of customers annually.
There
is no worldwide ban on animal testing for cosmetics. Despite progress with some
countries and companies, over 80% of the world, still allows animals to be used
in cruel experiments. Cruelty Free International works with governments, regulators,
companies and partner organisations worldwide. It is placing the issue of animal
testing on the agenda of many governments for the very first time as part of a
global strategy to tackle cosmetics testing on animals.
Paul McGreevy, International
Values and R&D Director of The Body Shop, said
“The Body Shop believes passionately that no animal should be harmed due to the
demands of governments and regulators around the world. We have a long
commitment to this cause, and unfortunately many people believe this issue is
resolved and it is not. We are very proud to support Cruelty Free
International’s campaign to achieve a worldwide ban on animal testing and
encourage everyone to sign their pledge in our stores!”
Michelle Thew, Chief
Executive, Cruelty Free International said, “The
Body Shop has been internationally renowned for its Against Animal Testing
stance right from the very start. It has led the way with their efforts to
bring an end to animal testing, and Cruelty Free International is delighted that
The Body Shop is supporting us with our ground breaking
campaign.“
The Cruelty Free International pledge
will be in-store from August XX and
is currently
available online at
We always keep people, animals and the
planet in mind. So when you shop with us, you are choosing.
‘BEAUTY WITH HEART’.
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