Gitanjali Group brings the curtains down on day III of IIJW with
VIBRANT INDIA
Spectacular “Vibrant India” Closing Show at
IIJW
Bipasha Basu, Neha Dhupia, Vanya Mishra & Ankita Shorey sizzle
the ramp
Showcases Exclusive Collections from Asmi, Nakshatra, Sangini &
Gili
Mumbai, August 22nd, 2012: Day 3 of The India International Jewellery Week (IIJW) culminated on
a high note with a spectacular finale entitled “Vibrant India” hosted by the
Gitanjali Group. The show featured some dazzling creations by India’s leading
jewellery brands such as Asmi, Nakshatra, Sangini & Gili with gorgeous divas
Bipasha Basu, Neha Dhupia, Vanya Mishra & Ankita Shorey as glamorous
showstoppers.
The
show opened to the moving rendition of some soulful music by renowned singers
like Swaroop Khan, Barkha Patel and Parthiv Gohil while Gitanjali presented its
show Vibrant India unveiling new collections from India’s leading jewellery
brands. The show was a dazzling presentation of different cultural aspects of
the vibrant India and was presented in four classic segments centred on themes
related to Kumbh, Temple and Desert followed by a grand overview in the finale.
Neha Dhupia
mesmerised the fashionistas among the crowd with beautiful Asmi jewellery
in the Kumbh inspired segment in Nishka Lulla creation. Vanya Mishra looked
resplendent in jewellery from Sangini and Vaishali Shadungule creation in the
Desert inspired segment. Ankita Shorey sashayed the ramp in dazzling diamonds
from Nakshatra in the Temple segment of the show in Payal Singhal creation and
finally Bipasha Basu, the brand ambassador of Gili, wowed the audience with her
confident walk as the show stopper in gorgeous jewellery from India’s pioneering
jewellery brand.
Speaking on the occasion, Mr. Mehul Choksi, CMD, Gitanjali
Group, "We wanted to put together a show that truly captures the grandeur of
the country, the jewellery week, the designer creations and the diamond
jewellery that has won the hearts of Indian consumers over the last decade. The
Vibrant India theme also reflects the impact that jewellery from the country has
had in different parts of the world in recent years. We are confident that
occasions and events like this will help strengthen Brand India as the jewellery
capital of the world.”
About Gitanjali Group
Gitanjali Group is the world’s largest integrated branded jewellery
manufacturer-retailer with an annual turnover of over USD 2.5
billion.
The
Group pioneered jewellery retail revolution in India by launching Gili way back
in 1994. Gitanjali today owns and distributes eight out of the top ten jewellery
brands in the country including Gili, Nakshatra, Asmi, D’damas, Sangini, Diya,
Nizam & Parineeta.
At
an International level, Gitanjali enjoys direct access to the US retail market
through 111 high end stores under Samuels Jewelers Inc., a retail jewellery
chain in the US which was acquired by the group in 2006.
The
group has also taken the lead in introducing well known Italian jewellery to the
Indian market which includes the acquisition of Italian brands - Valente, Stefan
Hafner, Nouvelle Bague, IO SI and Porrati.
Today the Group’s activities are spread across the entire value chain
from rough diamond sourcing, cutting, polishing and distribution, and jewellery
manufacture, to jewellery branding and retail, as well as global lifestyle
brands, in India and abroad.
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