Vserv.mobi clocks rapid growth as Mobile Advertising
takes off in Emerging Markets
Releases Global Marketplace Annual Growth Report
reflecting industry trends & adoption patterns
India, June 1,
2012 : Vserv.mobi, a leading Global Mobile
Advertising network for app developers, publishers and advertisers, today
released its Global Marketplace Annual Growth Report highlighting insights from
the mobile advertising ecosystem across countries. Powered by the innovative
AppWrapperTM technology, Vserv.mobi is the only Global Mobile Ad
Network with App media across feature phones & smart phones.
Top highlights:
Massive global scale with 308% growth in
Ad Requests in 2011-12: In a short span from April 2011 to
March 2012, the Vserv.mobi network rose to a massive global scale and witnessed
a growth of 308% in Ad Requests. In the last quarter of January to March 2012,
the company served 37 Billion Ad Requests on its platform. The company expects
to continue with this aggressive growth momentum powered by it’s unique
AppWrapper platform & it’s strong focus on emerging markets.
Emerging markets leading the surge in
Mobile Internet: The
Vserv.mobi network witnessed tremendous growth across all emerging markets given
that mobile is becoming the ‘primary’ screen in these markets. Apps on Feature
phones are becoming the first point of experiencing the Internet, and Mobile
Internet usage is quickly out pacing desktop internet usage in emerging markets.
Vserv.mobi is uniquely poised to ride this growth wave, with it’s innovative
AppWrapperTM technology that powers ads on both feature phones &
smart phones Apps. Markets like Latin America topped the charts having witnessed
a growth of 61 times over the last year. Other emerging markets such as India,
Middle East and Africa, South East Asia also reported tremendous growth, all
powered by the AppWrapperTM platform.
Qualitative shift towards impactful full
screen mobile advertising: Over the last one year, the Vserv.mobi
clicks inventory has by 5 times & now has 41% clicks originating from
Premium Full Screen Ads powered by the unique AppWrapperTM. Premium
inventory clicks have grow by 18 times over the past year driven by demand from
brand advertisers, and developers seeking powerful monetization. With almost
half of all clicks coming from full screen inventory, Vserv.mobi is uniquely
poised as an Mobile Ad Network with premium impactful inventory at global
scale.
Increasing ‘App’titude of feature
phones: Rapid
technological advances have led to even basic feature phones being capable of
internet access & running apps. Users in emerging markets are rapidly
adopting such feature phones and experiencing the Internet for the first time.
App download and consumption has seen a tremendous surge on feature phone
platforms, with App stores such as Nokia reporting over 13 Million
downloads/day. Powered by the AppWrapperTM, Vserv.mobi is the only
Global Mobile Ad Network with App inventory on both feature phones and smart
phones. Smart phones contributed to 32% of Ad inventory, with the rest coming
from Feature phones by brands like Nokia, Samsung, Sony Ericsson, LG and
Micromax.
“We’ve been on a fast-track growth path
and are working towards propelling this further through novel and
differentiating app monetisation solutions for developers in the emerging
markets.” said Dippak Khurana, Co-Founder and CEO, Vserv.mobi. “We
believe that empowering developers with powerful monetization tools, and the
rapid growth of Mobile Internet in emerging markets will emerge as force
multipliers of the mobile advertising industry.” he added.
Founded in 2010, Vserv.mobi build the
‘AppWrapperTM, a powerful yet simple to use developer technology for
monetizing Apps. The AppWrapperTM enables monetisation of Apps in a
single click without any coding; thus saving time, money, effort for developers.
Making it the core of their business model, Vserv.mobi has emerged as a one-stop
Marketplace for monetising mobile media from global content creators. Today,
Vserv.mobi works with global developers and publishers to monetize over 10,000
games and apps. Over its two formative growth years, the company has
successfully managed to break through the competition clutter, as the only
Global Mobile Ad Network with App inventory across both feature phones and smart
phones. Focused on emerging markets, the company offers unparalleled reach and
engagement to leading Fortune 500 brands & digital media companies in over
200 countries.
About Vserv.mobi:
Vserv.mobi is a leading Global Mobile Ad
Network with strong presence in emerging markets. Vserv's pioneering technology
AppWrapper™ powers ad-monetisation for 10,000+ Apps .
AppWrapper™ is the World’s Simplest Ad integration for Android, WP7
& J2ME Apps. It enables premium Full Screen Ads, without coding, in just one
click. Vserv is the only Ad Network with App media across feature phones, smart
phones and tablets, thus providing advertisers reach and engagement. Built on
superior technology, the Vserv Marketplace delivers exceptional ROI to
advertisers as well as enhanced earnings to developers & publishers.
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