Nimble CRM
Celebrates Explosive Growth as
Business Gets
Serious about Social Selling
Global social
business demand drive record Nimble adoption
making it the
fastest-growing social CRM worldwide
Santa Monica, CA – (June 19,
2012) Since
launching a year ago, Nimble has blown past its milestones including doubling
month-over-month revenue since launching its paid platform, becoming the most
popular social CRM (sCRM) in the world. With 40,000+ registered users and more
than 250 VAR partners, Nimble is integrating social into the way businesses
connect with customers in every stage of their customer facing engagement,
including sales, marketing, customer support.
Nimble empowers social contact
management by combining contacts with email and other popular social
communication tools - Facebook, Twitter, LinkedIn, Google+, HubSpot, MailChimp -
and coming soon, Foursquare.
Adoption of social business is
driving worldwide Nimble demand.
- More than 1,400 customers purchased Nimble Business Edition since launching earlier this year
- Monthly revenue has doubled each month since launching the paid version
- Overseas growth is matching U.S. demand, representing more than 40% of Nimble's revenue
- Nimble users spend almost 3 hours per visit, managing 70 million contacts, 100 million messages and 30,000 sales opportunities
Nimble founder and CEO, Jon
Ferrara’s extensive experience in creating GoldMine, one of the early pioneers
of CRM, empowered him to detect the business opportunities in the social media
tsunami long before anyone else took it seriously.
“Nimble turns standard, one
dimensional sales leads into 3D, living, breathing, contact records where the
customer tells you about themselves and how best to serve them across all their
favored communication platforms,” Ferrara said. “Nimble helps you see what your
customers are thinking, saying and sharing, 24 hours a day. Nobody can tell you
as much about your customers as your customers will tell you about themselves –
if you’re listening.
“Most sales people find their
current CRM system lacking in real actionable social listening and engagement.
The CRM platforms today are not focused on people and relationships, they’re all
about acquiring and managing accounts, tracking activities, forecasts and making
pretty charts,” explained Ferrara. “They’ve forgotten that the ‘R’ in CRM is all
about relationships. Nimble delivers on the ‘R’ in a uniquely social way. We
power social selling with social engagement and
intelligence.”
Tech industry analysts are
increasingly paying attention to the way that Nimble has positioned itself to
fill the social selling niche in the market between what existing CRM solutions
do and what businesses need, in today’s always-on, socially connected
environment.
"Static CRM systems often
provide a great tool for forecasting what's happening in your sales pipeline and
tracking sales activities, " said Constellation Research analyst and CEO Ray
Wang. "But these tools often miss the crucial social engagement piece required
for effective social selling."
Customer
Feedback
In the last quarter, companies
such as Applied Storytelling have adopted Nimble as a way to help them manage
their relationships with global brands like Lexus, LG, Qualcomm and Caesars
Entertainment.
“Traditional CRMs are very
focused on the sales side, but we see social media as a platform to not only
support deals and bring business in, but as a way to nurture that relationship.”
says Matthew Kruchko, Managing Director and Principal of Applied Storytelling.
“Nimble keeps us engaged and allows us to be more of a partner, to make sure
that the story we’re telling is relevant to our customers. The more we know
about the customer, the more we can shape that story and connect with
them.”
Startups like State Newslines
have eagerly adopted Nimble to help convert prospects into customers. They also
rely on the monitoring and insight tools of Nimble to help them connect with
their Angel investors and other key stakeholders.
"I've used most every CRM tool
available, from GoldMine to Salesforce, even the lightweight web-based tools
like Highrise and Batchbook," said Paul Hemlick, founder of State Newslines. “I
was amazed when I saw Nimble. It deftly took the core principles of what a CRM
and contact manager should deliver and infused the strengths of social media;
it’s truly the first social relationship management tool. When I saw that Nimble
was created by Jon Ferrara, the pioneering founder of GoldMine, I was hooked.
Jon's understanding of CRM is legendary and his insight on how social media
should be integrated is trustworthy. I called him up and told him I was killing
all of the other apps we were trying to use and getting on board with
Nimble.”
Partner
Feedback
Nimble’s global expansion has
been spurred by the quality of Nimble’s Solutions Partners. More than 250 VARs
signed on to become Nimble partners in the past year, including Harvest
Solutions, a CRM reseller for over 25 years who also represents some of the
larger legacy CRM vendors such as Microsoft and Salesforce. Additional partners
include Social Platform, On the Verge, Tech Sell, and Find and
Convert.
“As business consultants,
we've supported the sales and marketing systems of small businesses for years.
It's exciting to be able to serve their evolving needs with the next generation
of social relationship management,” said Lindsay Garrison, President, On the
verge, incorporated. “Nimble has a fantastic partner program with great support
for its VARs, but what I like most about the company is what the product does
for our customers.”
Industry
Accolades
As words has gotten around
about the power and utility of Nimble, tech industry pundits and commentators
have started to take notice. In the past year, Nimble has
won:
- PC
Magazine "Editors'
Choice"
-
Gartner's “Cool Vendor” for Social Software and Collaboration
- Red Herring Top 100 Global
Finalist
- “Company to Watch” on Paul
Greenberg's “2011 CRM Watch
List” & “2012 CRM Watch
List” published by ZDNet.
In addition, Nimble was
recently recognized in Entrepreneur's annual "100 Brilliant
Companies" and "OnDemand Top 25 Private
Companies to Watch List".
About
Nimble
Nimble was founded in 2009 to
help businesses transform their social conversations and communities into
business opportunities. Nimble opens a whole new channel for companies to engage
customers in a two-way dialogue, combining the power of traditional CRM, classic
contact management and social media into its simple affordable web-based
solution. Located in Santa Monica, Nimble is in the heart of the Southern
California tech community.
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