MIDDLEBURY, CT - For UNLTD.'s new timepiece, The Chron, time is secondary to design. Rooted in brand heritage with a futuristic twist, The Chron is one of several new creations launching UNLTD.'s "street tech" initiative - styles that tone down the flash and exude innovation and cool design.
The Chron intends to bring the heart of the brand forward with a reenergized purpose. It is the story of UNLTD.'s past and the unfolding narrative of its future as the visual representation of next generation culture.
"The Chron conveys energy and technology, while tying in core graphic attributes of the brand," says Stephen Scholz, Global Brand Director of Marc Ecko and UNLTD. timepieces. "It is unequivocally UNLTD."
Embedding UNLTD. artwork and phrases into the case while minimalizing the timekeeping function keeps the brand's irreverent art-first youthful undertones intact. The bold, multilevel Rhino etching, recognized worldwide, also tie the piece to the brand's heritage.
As the timepiece is viewed from the side, its structure reveals an open design that means to lighten the weight on the wrist. This daring, arched profile adds to the Chron's conversation starting ability.
The Chron is available in two case styles and two case colors - silver tone and black IP plated - while strap colors include black, white, and iridescent purple and yellow. The black and white straps feature matte striping that offsets a glossy finish.
ABOUT MARC ECKO WATCHES
Marc Ecko watches offer a diverse range of timepieces characterized by aggressive styling, unique details and unlimited possibilities. The collection speaks to 15 to 35-year-old cultural connoisseurs passionate and engaged in fashion, music, sports, technology and social media. A Marc Ecko watch expresses character and individual style, more than just time.
Marc Ecko watches offer a diverse range of timepieces characterized by aggressive styling, unique details and unlimited possibilities. The collection speaks to 15 to 35-year-old cultural connoisseurs passionate and engaged in fashion, music, sports, technology and social media. A Marc Ecko watch expresses character and individual style, more than just time.
ABOUT TIMEX GROUP
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex Group, a privately held company with numerous brands and more than 5,000 employees worldwide, is one of the largest watchmakers in the world.
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex Group, a privately held company with numerous brands and more than 5,000 employees worldwide, is one of the largest watchmakers in the world.
ABOUT TIMEX GROUP
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex Group, a privately held company with numerous brands and more than 5,000 employees worldwide, is one of the largest watchmakers in the world.
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