core sector communique

Actress Mouli launches

`Bridal-wear Collection'

for Shagun Mall

Kolkata, January 11^th 2012: Shagun Mall, Kolkata-based pioneers in bridalwear and imitation jewellery, today launched an exclusive range of Bridal-wear Collection targeting the wedding season. The exclusive collection of sarees, lehengas and imitation jewellery was launched by rising film and television actress Mouli Bhattacharya at the Shagun Mall here today.

Shagun Mall, spread over 6,000 sq ft, is a one-stop shop that provides end-to-end wedding solutions catering to a wide array of choices and preferences. The price of wedding sarees ranges from Rs 10,000 to Rs 50,000 while the exotic range of lehengas are price between Rs 20,000 to 1 lakh. The imitation jewellery range from Rs 5,000 to Rs 35,000.

“From traditional style to modern Indian designs are reflected in the bridal wear, wedding accessories and jewellery. We cater to clients from across India. The entire range of bridal wear collection is available at Shagun Mall,” said Mr Jaydeep Kumar Khaitan, the promoter of Shagun Mall.

Mouli, an upcoming actress and a familiar face in Bengali television soaps, showcased some of the bridal wear sarees which take months to prepare. She has acted as heroine in films Bhalobasar Anek Naam, Mela, Fighter 1:1, Mon Mane Na and Bhalobasa Bhalobasa. She has also been a familiar character in prime time Bengali television soaps – Krishnakali and Sholoana (ETV), Neer Bhanga Jhar (Star Jalsa), Kistimaat (Akash Bangla), Sandhya Pradeep and Amar Babin (Rupasi Bangla).

According to Mr Khaitan, people from across the country come to Kolkata to buy heavy, embroidered sarees that are usually worn during weddings. "Sarees made by Kolkata artisans, who excel in the fine art of embroidery, are sent and sold all over the country. While Mumbai tops in western wear and Delhi finds takers for northern wear such as lehenga chunnis and salwar suits, Kolkata is the place for embroidered bridal sarees. Also, Kolkata is very price competitive," he says.