NEW YORK - Holiday shoppers are targeting and gobbling up electronics items at a frantic pace in 2011 and are poised to give the product category its most robust holiday season ever, according to new consumer data unveiled today by price comparison site and social commerce solutions provider SortPrice.com.
"Gadgets and tech items have increasingly grown in popularity in recent years but even we didn't expect to see this," said SortPrice co-founder and CEO Doron Simovitch, referencing the category's dominance in his company's annual list of most popular holiday gift items. "Not only do you have consumers actively seeking out electronics, it would also appear that many shoppers who are on the fence about what to buy are turning to the category to fill their shopping lists this year as well."
Electronics account for half of the overall top ten products on the on this year's list of most sought-after holiday gifts, which SortPrice compiles annually by collecting and analyzing site traffic and user searches beginning on Black Friday. For 2011, the complete Top Ten list is as follows, based on roughly 42,000 user searches on SortPrice.com between Black Friday and Sunday, December 11:
"Gadgets and tech items have increasingly grown in popularity in recent years but even we didn't expect to see this," said SortPrice co-founder and CEO Doron Simovitch, referencing the category's dominance in his company's annual list of most popular holiday gift items. "Not only do you have consumers actively seeking out electronics, it would also appear that many shoppers who are on the fence about what to buy are turning to the category to fill their shopping lists this year as well."
Electronics account for half of the overall top ten products on the on this year's list of most sought-after holiday gifts, which SortPrice compiles annually by collecting and analyzing site traffic and user searches beginning on Black Friday. For 2011, the complete Top Ten list is as follows, based on roughly 42,000 user searches on SortPrice.com between Black Friday and Sunday, December 11:
SortPrice.com, founded in 2004, has grown into one of the internet's most popular shopping search engines and a pioneer in the growing field of social commerce. Millions of shoppers use SortPrice's advanced search technology and simple interface every month, while the company's first-of-its-kind and industry-leading retail application for Facebook Platform is used by thousands of national retailers of every size and scope.
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