core sector communique

HP launches 360 degree initiative in imaging & printing space to help SMEs grow big

Technology leader undertakes multiple initiatives for customers and channel partners

INDIA, New Delhi, January 25, 2010 – As a part of its ongoing ‘Small is Big’ regional outreach programme, Hewlett-Packard India is undertaking multiple initiatives for its customers and channel partners across regions in the country to offer its best sellers in the  portfolio of HP Laserjet solutions.

To make its best-seller campaign a successful one, HP India is working closely with its channel partners to increase awareness about the HP advantage. This includes HP demo zones for customers in the retail shops, ongoing trainings for partners to update them on the latest HP laser technology, and roadshows that will give channel partners an opportunity to explore the possibilities that HP’s LaserJet portfolio creates for customers.

Additionally, HP is also making maintenance of its LaserJet printers an easy affair for customers through the free service camps that have been set up across cities. This will enable customers to get their HP printers checked at no cost, and replacement of parts will also be a part of this customer care initiative. For those who are looking to begin the year with a brand new printer, HP will also offer buy-back programs where customers can exchange their old HP LaserJet for a brand new one on select SKUs! These service camps will be accessible to customers across regions till January 31, 2010. To know more, customers can log on to: www.hp.com/in/laserjet

The imaging and printing leader is ensuring the availability of the company’s much-in-demand laser printers at best prices, free service camps for those who own HP’s laser printers, attractive offers on purchase of select after market cartridges, and exciting buy-back offers that will let customers choose the best HP printing solutions for their business.

The company is providing easy access to world-class technology to customers across regions through its star products, including the HP LaserJet P 1007, HP MFP M 1005 and HP Colour LaserJet 1215 to name a few. Single-function printers such as the HP LaserJet P1007 and HP Colour LaserJet CP1215 make for great budget printers, easy to install and low-maintenance for businesses with limited imaging and printing needs.

According to Ajay Rawal, Country Category Manager – Commercial Volume LaserJets, Imaging & Printing Group, HP India, “The ‘Small is Big’ is our approach to the regional markets, whose potential is often not realized. The SME clusters set up in the country are some of the most critical ones, and need technology expertise to help their businesses boom. As the imaging and printing leader, HP India is here to help them leverage technology to its best!”

Designed to empower small and medium enterprises (SME), HP’s 360 degree initiative is set to encourage companies to adopt technology that makes a difference to their business. The imaging and printing leader’s regional campaign aims to tap the prominent SME clusters in the country, and educate them on how to grow big with the best imaging and printing solutions available. HP is focusing on regional markets to accelerate the growth of sectors across verticals.

The monochrome printing solutions start at Rs.5999, and target the overall SME sector in the region that is looking to increase business efficiency through cost and energy savings. This is made possible through the HP Instant-On technology ⁽¹⁾, Mono Spherical toner cartridges ⁽²⁾ and the HP Carbon Footprint Calculator ⁽³⁾ helps businesses understand the impact of their printing on the environment. And for all those who opt to buy two toner cartridges with for their HP LaserJet P1007 / P 1008, the company also offers one year additional warranty on the printer.

(1) HP Instant-On technology – Instant-on Technology uses cutting-edge fuser technology to produce the first page faster when a printer is coming out of Power Save mode so the print job is done sooner. It uses 50% less energy than traditional fusing while offering up to 50% faster first page out speed. Also, it requires four times less energy when idle and 1.4 times less energy when copying, when compared to other printers.

(2) Mono Spherical toner cartridges – HP’s patented spherical mono toner contains particles that, coupled with HP’s latest print cartridge technology, enables consistent, professional print quality at an affordable price. HP’s patented spherical toner delivers bold, crisp text and sharper images. Spherical toner and newly incorporated cartridge technology work together to increase the precision of toner placement and therefore improves efficiencies which enables a smaller cartridge design.

(3) HP Carbon Footprint Calculator – The HP Carbon Footprint Calculator for printing gives users the power to evaluate their energy consumption, paper use, carbon output and the associated monetary costs of their printing environment to understand how they can reduce their environmental impact through responsible printing. HP has been able to announce significant energy savings on its current LaserJet printers of up to 174% against competition.

 

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure.