core sector communique

Vodafone’s new pay per second World Calling Cards

Delhi, January 21, 2010: Vodafone Essar, one of India’s leading cellular services providers, today launched new world calling cards for its Prepaid and Postpaid customers. The new Vodafone World Calling Cards offer among the best per second tariffs for both STD and ISD calls across all destinations.

Kumar Ramanathan – Chief Marketing Officer, Vodafone Essar  said, “We are pleased to announce the launch of World Calling Cards with per second charging. A first in the industry, the new Vodafone World Calling Card offers customers greater convenience, good value for money and seamless connectivity with family and friends in India and abroad.”

About Vodafone Essar 

Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 91.40 million customers**.

Vodafone is the world's leading international mobile communications group with approximately 323 million proportionate customers as on 30 September 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide.   

The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.

 **Figures from Cellular Operators Association of India, December 31, 2009