Real Time
Content’s
Beta Launch for iPad and Android 4.x
Offers Personalized
Video Experience in a Mobile Format
This Patented Technology
is the First to Offer this Level of
Interactive Video
Capability without Downloading Apps or Other Software
CHARLOTTE, N.C.
–
September 17, 2012 Randall-Reilly announced
today the beta release of its pioneering personalized video platform for Apple
Mobile devices, the latest Android devices and those that no longer support
Adobe Flash.
This launch is in
response to feedback from iPad users who wanted the interactive multimedia
experience of Real Time Content (RTC), but in a mobile
format.
In March, 2012
Randall-Reilly announced the launch of
RTC, a data-driven customized approach to deliver personalized marketing video.
It was launched as a way for businesses to scale or grow by connecting with
more prospects or clients via an actual person set in a virtual presenter
experience. (Editor’s Note: To see a demo of
Real Time Content, click here).
"RTC is changing the way
businesses and media companies operate by creating highly engaging and utterly
relevant video content in real time based on viewer profiles and selections,"
says Dave Schwartz, Vice President, Sales and Marketing. "The result for our
clients is increased sales, improved customer service, and immersive media
experiences," he adds.
The high demand for RTC led to the early adaptation of its capabilities to the mobile platform. In addition, the removal of Flash Player for newer Android devices from the Google Play store on August 15th spurred the beta launch.
"We've combined two
unique elements to create this ground-breaking platform. Firstly, our
presentation engine delivers the interactive interface and automatically
switches between HTML5 or Flash depending on the viewer's device capabilities,”
explains Ian Cameron, the company's Chief Technology Officer. Then our ‘adaptive
media engine’ creates custom video content for each individual user, every time
they visit," he adds.
About
Real Time Content:
Real Time Content is a
Charlotte, N.C. based software company providing a data-driven personalized
video marketing service. The company’s proprietary technology features a virtual
presenter who delivers highly personalized video content to audiences with an
endless variety of needs and interests. This technology empowers companies to
retain and grow relationships by jumpstarting sales, improving service, training
and educating, boosting recruitment and entertaining audiences. Individually
customized, Real Time Content instantly creates and delivers unique, engaging
information that is wholly relevant to each user. For more information and a
demo, go to:
About
Randall-Reilly
Founded in 1934,
Randall-Reilly is the premier U.S. media and information company focused on the
trucking and construction markets. Its diversified portfolio includes print and
digital publications, custom media, websites, interactive media, data products,
research and events. The company’s Custom Marketing Solutions, a new Center of
Excellence, provides major corporations with comprehensive integrated workflow
driven solutions. Randall-Reilly has offices in Tuscaloosa, AL, Chicago,
Charlotte, N.C., and New Berlin, WI. For more information go to: www.randallreilly.com
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