core sector communique

Motivate Kids by Teaching Them
‘Life is a Business’Non-Profit Founder Offers Tips for Raising Kids to Succeed

Welfare may seem like a charitable measure for struggling families. But it’s a self-perpetuating trap when it becomes the only way of life parents know how to teach their children, who then know nothing else to teach their own children, says Virgil Brannon, founder of the non-profit I Am Vision Inc.

“Living on entitlements becomes a way of life for recipients when it’s handed down from one generation to the next because the family loses any tools it might have once had to forge a life based on self-discipline, achievement and challenging,” says Brannon, author of Democratic Coma (www.DemocraticComa.com).

“It’s no different from the child who grow up being given material thing he wants, along with excessive praise that’s not deserved. One child may be from a poor family and the other from an affluent family, but both are at risk for growing up without the skills necessary for success.”

Brannon’s non-profit organization mentors disadvantaged children, helping them develop the values, understanding and knowledge they need to be motivated and equipped to succeed. He has found that coaching children to manage their lives as they would a business helps them not only develop good habits and skills, it also teaches them some essential business lessons:

• Your life is your business: Our business is how we act, speak, the way we dress, how we treat ourselves and how we treat others. Like any other business, it is expected to grow and prosper and to do that, we must invest in it. Part of that is feeding the mind with the information needed to make good choices.

• The people you meet and the friends you make are your clientele: Treat all people with the respect you would any customer or potential customer. Our relationships can elevate us if people feel their treated fairly, honestly and with respect.

• The more you provide or produce, the more you advance: Business involves providing a service or product. Business people do not care about excuses; they care about what you have to offer them. It doesn’t matter where you come from or what color you are, if you have something they need – and a reputation for integrity -- they will come to you for it.

• Your appearance means everything: You must look the part to get the part. The secret is to look as though you already have it to obtain what you want.

Parents should teach their children to be business-like and to think like a professional, Brannon says.

“That includes giving them the best education possible, including learning at home about history, civic duty and different cultures,” Brannon says. “In business, people are expected to display good manners and to communicate with others, from a firm handshake to looking others in the eye and speaking clearly and correctly.

“That is the most important investment we can make.”

About Virgil Brannon

Virgil Brannon is a private investigator and the founder of I Am Vision Inc., a non-profit program that embraces and empowers youth with academic and leadership challenges. His goal is to promote the personal growth of socio-economically disadvantaged youth and their families by encouraging their dreams and providing members with a roadmap for success. Brannon attended Shepherd’s Care Bible College and received his master’s and doctoral degrees in ministry religious counseling.