Saturday, May 28, 2011

Dreamz Group forays into films and entertainment
Kolkata, May 27, 2011: Kolkata based Dreamz Group, a diversified group with business interests in service sectors mainly in healthcare, education, hospitality, entertainment, and real estate today formally launched Dreamz Movies & Entertainment Private Limited (DMEPL) – a new line of business in film and entertainment software production.
The new venture was formally launched by Mr Manab Chaudhuri, Managing Director, Dreamz Group, and Ms Paoli Dam, the Group's brand ambassador in Kolkata today. DMEPL also announced the launch of its debut film project Char Addhay.
“It is our aim to make quality movies and television entertainment software by associating with talented and reputed film makers in Bengal and create a household brand name. For our debut Bengali film project Char Addhay we have associated with film maker Bappaditya Bandhopadhyay. The shooting for the film is expected to hit the floors in few months. Ms Paoli Dam has been signed up as the lead actress for the film,” said Mr Manab Chaudhuri.
“It is a great to be a part of the debut project. I am greatly impressed by the vision and profesionalim of Dreamz Group and am honoured to be the Group's brand ambassador. I am sure Bengali films and entertainment would gain much from the activities of Dreamz Group,” said Ms Paoli Dam.
DMEPL has corpus of substantial amount to promote for the entertainment business that would make regional Bengali films for the big screen and entertainment software for television. The plan is to produce serious and wholesome entertainment including reality shows, talk shows and mega serials. The company is currently working out the modalities for some of these projects.
DMEPL would provide a platform for the creativity of talented artistes and professionals in Bengal to find expression. “Our footprint would be Bengal and Bengali entertainment to begin with. We have pooled in talented professionals to put in place a profession unit and also set up requisite infrastructure to take up projects. The focus would be on the quality of production backed by the latest and finest technologies. We would also leverage our existing infrastructure in exotic locales for production purposes,” Mr Chaudhuri said.
DMEPL would seek to promote creativity, innovation and quality to build up a solid reputation and brand name for the company.

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