Monday, August 13, 2012


India’s young off-spinner Ravichandran Ashwin and wife Prithi Narayanan unveil the first ever Platinum Bangle Collection by GRT

~ Precious and eternal platinum now enters a new segment of jewellery ~



Chennai, August 10, 2012: Cricketer Ravichandran Ashwin and wife Prithi Narayanan today unveiled an exclusive range of GRT platinum bangles collection at GRT Jewellers in the city. Ashwin gifted his beautiful wife Prithi a pair of GRT platinum bangles from the new collection to celebrate their love. The eternal quality of platinum is symbolic of the everlasting love shared between husband and wife and is the best way to commemorate the special bond of togetherness. This enduring white metal does not wear away or tarnish with time and just like your love, it promises to be with you eternally.

The range of platinum bangles consists of exquisite and elegant never seen before designs specially crafted for today’s generation. The unique collection matches the sensibility of the modern choice, yet giving it a touch of tradition.

Ravichandran Ashwin said, The past two generations from my family have been loyal GRT Jewellers customers “With today’s generation I think platinum is a big hit and both Prithi and myself prefer the understated classy look of platinum jewellery. And after the numerous hints I’ve got from my wife I thought what better way to make her happy than to get her to GRT Jewellers and let her choose from the wide range of precious platinum jewellery. The platinum bangles she finally chose are stylish and classic in design and she can carry it off with any outfit. This gift I want her to cherish forever us as a memento of our love that will remain eternal just like platinum.”
Prithi Narayan further added, “I am really touched by this loving gesture. The platinum bangles are so exceptionally pretty and totally me and will always remain very precious to me as a remembrance of the special bond of love that I share with Ashwin.”


Mr. Radhakrishnan, MD, GRT Jewellers said, “It is a privilege to be one of the first retailers to introduce a new segment of precious platinum bangles. The demand for platinum jewellery has gone up over the years and now is the perfect time to venture in a new category of platinum jewellery. This range of platinum bangles consists of exquisite and elegant never seen before designs specially crafted for today’s generation having a modern look with a touch of tradition. These fine plain platinum bangles with machine cut texture, crafted to precision reflect the glitter look of diamonds. We are thrilled that Mrs. and Mr. Ashwin graced the occasion to unveil the new collection and that Mr. Ashwin chose this occasion to gift his wife Prithi precious platinum bangles.”
Platinum is eternal and each piece is a reflection of perfection, whether it’s a simple band or intricately designed jewel-encrusted piece, platinum is one of the most secure metals for your precious stones. Like most metals, platinum also scratches but the scratch is simply a displacement of the metal without any loss of metal. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.

Platinum Guild India Quality Assurance Programme

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.



About GRT:


GRT is the most trusted jeweller in Chennai since 1964, associated with the unique 'RASI' or good luck charm It is well known for its traditions and customers trust based on great value for money, superlative quality of gold and warm and courteous service. GRT keeps up with tradition and stays ahead of trends in jewellery design by constantly crafting contemporary designs. The talented line of young & trendy designers at GRT introduces and updates their designs every month.

GRT Jewellers showcases the largest selection of designs in Gold, Diamonds, Platinum, Designer Jewellery, Rubies & Emerald jewellery and other precious Gems; GRT compliments this range with contemporary pieces that are fashionable and easy on the pocket. GRT has one of the largest collections of Diamond jewellery in South India. GRT was awarded the Best Diamond Showroom in South India by De Beers and also won the best Platinum Retail Store award in India by Platinum Guild International consecutively three times.

About Platinum Guild:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.
Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade. 

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