ASEAN to Better Serve Visitors
ASEAN Secretariat, 19 January 2011
ASEAN aims to provide its visitors increased quality of services, better connected cities, and safer and more secured environment when the ASEAN Community is established by 2015. The vision was laid out in the ASEAN Tourism Strategic Plan 2011-2015, the outcome of the 14th Meeting of the ASEAN Tourism Ministers and the 10th Meeting of the ASEAN Plus Three Tourism Ministers. The Meetings were held on 17 and 18 January in Phnom Penh.
While ASEAN seeks to cater to its visitors, the vision also entails that its residents are provided with an increased quality of life and opportunities through responsible and sustainable tourism development.
Last year ASEAN attracted more than 65 million visitors, posting a healthy 12% growth. Intra-ASEAN travel, meanwhile, continued to be a major share of tourists, making up 45% of total international arrivals.
The Meetings coincide with the ASEAN Tourism Forum 2011. This year’s ATF, themed “ASEAN: A World of Wonders and Diversity,” was attended by more than 442 international buyers and more than 380 sellers, with 512 booths set up by the ASEAN Member States. The six-day ATF, taking place until 21 January, was opened by the Prime Minister of Cambodia, H.E. Samdech Hun Sen.
The next ATF will be convened in Manado, Indonesia, on 9-15 January 2012 with the theme “ASEAN Tourism for a Global Community of Nations.”
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