Thursday, September 6, 2012

Shoppers Stop strengthens its presence in Bengaluru with the launch of its Seventh (7) store in the city at Inorbit Mall, Whitefield. The new store was inaugurated by well-known model Vibhinita Verma. This is Shoppers Stop’s Fifty-third (53) store in the country. With a retail space of over 28,000 square feet spread across two levels, the new store gives Bengaluru yet another bridge-to-luxury shopping experience. The store’s look and feel is grandiose, with contemporary interiors and international layout. The ample space ensures an uncluttered, luxuriant, and cosmopolitan shopping environment. Shopping at the new store, popular model Vibhinita Verma said, “I am a loyal customer of Shoppers Stop as I find most of my favourite brands here. We’re now spoilt for choice with seven Shoppers Stop stores within Bengaluru! This new store is indeed a wonderful addition to the fashion conscious city. It’s great to see the latest trends in Autumn Winter fashion available here.” Speaking on the occasion, Mr. Govind Shrikhande – Customer Care Associate & Managing Director, Shoppers Stop Ltd. said “We have received an overwhelming response from our customers in Bengaluru and this has encouraged us to extend our presence in the city. Whitefield is a great location given its IT environment and youthful populace. We are positive that this new store holds great potential and will be the ultimate fashion destination for the surrounding catchments.” He further added, “We have a sizeable base of over 3 lac loyal customers in Bengaluru who form a significant part of our 2.6 million base of First Citizen members. This new store at Whitefield will cater as a convenient fashion destination for our loyalty programme members who reside in the catchment.” Bengaluru citizens will be treated to a wide display of crème de la crème international and Indian brands under one roof including United Colors of Benetton, US Polo, LP Sports, Mustang Jeans, Arrow New York, to name a few. Besides, international brands, Shoppers Stop also retails a range of merchandise under its exclusive brands namely Stop, Kashish, Life, Haute Curry, Elliza Donatein, inSense’, iJeanswear, Mario Zegnoti, and Vettorio Fratini, amongst others. At the lower ground level, customers will find an array of fashionable merchandise across categories like cosmetics, perfumes, artificial and fine jewellery, handbags, footwear, personal accessories such as sunglasses and watches; women’s wear, kids’ apparel, toys and more. It also offers Mothercare - world-renowned brand for maternity, baby and childcare products. Known for its uniformly high standard of quality worldwide, Mothercare stocks a variety of products for mothers-to-be, new borns, toddlers and children till eight years of age, the focus being on function, comfort and safety, without compromising on style.There’s a pleasant surprise for little kiddies! The new Shoppers stop store offers Early Learning Centre (ELC) as well. UK’s number one educational toy brand, ELC, provides a host of educational stimulating toys for children between 0-6 years of age. As customers move to the upper ground level, they will be greeted by unparalleled options in men’s apparel; ranging from formals to casuals, men’s footwear and accessories, as well as an extensive display of suits and jackets. There is also a section dedicated to home décor. Emphasis is given to customer convenience with customer friendly signage, ample and spacious trial rooms with day & night lighting facility, mama’s room, large cashiering banks on each floor, alteration desk, customer service desk with complimentary gift wrapping service, the First Citizen members’ desk, to name a few. The store is also equipped with special trial rooms for physically challenged customers. Shoppers Stop’s First Citizen Loyalty programme is one of the largest loyalty programmes in the category with a growing base of over 2.6 million members across the country. Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop are treated to various offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Golden Glow members, exclusive preview of Sale and other annual offers to name a few. Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. The chain of large-format department stores is spread across Fifty three (53) stores in Twenty three (23) cities. 
About Shoppers Stop : Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shoppers Stop Ltd has a national presence, with over 2.7 million square feet area across 53 stores (including 2 airport stores) in 23 cities viz. Ahmedabad, Aurangabad, Amritsar, Bengaluru (7 stores), Bhopal, Chennai (3 stores), Delhi (5 stores), Durgapur, Gurgaon (2 stores), Ghaziabad, Hyderabad (4 stores), Indore, Jaipur (2 stores), Jalandhar, Kolkata (3 stores), Latur, Lucknow, Mumbai (8 stores), Mysore, Noida, Pune (5 stores), Siliguri and Vijayawada. 

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