core sector communique

AZA LAUNCHES BRIDAL COLLECTION BY

DESIGNER KIMMI TEJ

Aza, India's favorite multi-designer store launches Designer Kimmi Tej’s Bridal & Couture Collection at their store situated in Crescent Mall. The exquisite collection ranges from elegant Indian wedding saris designed for rarest moments of life to Exclusive Wedding Lehengas, gorgeous embroidered saris to latest styles and patterns of royal Sherwani’s for men.

Acclaimed as one the leading fashion retailers Aza houses leading Designers like Anamika Khanna, Manish Malhotra, Sabyasachi Mukherjee, Rohit Bal, Varun Bahl, Arpan Vohra, Kiran Uttam Ghosh, Shantanu Goenka, Rohit Gandhi and Rahul Khanna to name a few.

Romancing the opulence; the inspiration for Kimmi Tej’s Bridal Collection is “Mughal Era”. Each outfit stands to mirror the innumerable different emotions and feelings that a woman experiences as she is celebrates the beginning of a fresh chapter in her life. An intelligent use of traditional colors, like haldi yellow, kumkum red, fushia, lime green, delicate textures, fluid fabrics and ethnic silhouettes with a twist with ruffles and layers are employed, by her to compliment a woman’s body and spirit. Mughal jewellery motifs using kundan, zardosi work and diamante crystals have been intricately used for the collection.

Entrepreneurs and friends like Ramola Bachchan, Neena Varma, Seema Puri, Radhikha Jha, Dimple Fouzdar, Andrea and Rishi Tej will adorn the collection at the launch.

Dr. Alka Nishar-Founder of Aza Fashions commented, “Aza is synonyms to luxury and personalized client attention. We house nearly 100 well known Indian Designers. Kimmi is a fashionista and has an impeccable eye towards newer trends. She has been associated with us for a couple of years now and we are sure that her new Bridal & Couture collection will be appreciated as her previous collections.”

Designer Kimmi Tej quoted, “I have been in a long standing professional association with Aza Fashions from the past 5 years and it was a great venture for this year’s Bridal & Couture Collection.”