Saturday, July 25, 2009

Mercedes-Benz India participates in the Hyderabad Auto Show

Hyderabad: Mercedes-Benz participated in the Hyderabad Auto Show through its authorized dealer M/S Adishwar Auto Diagnostics- Mahavir Motors. The show stealers at the Mercedes-stall were the powerful SL 63 AMG, the SLK 200 K as well as the sporty C 220 CDI Avant-garde.

South India is a strong auto market and a significant contributor to Mercedes’ India volumes. Mercedes-Benz India recognizes the potential of this market and has a well entrenched network spanning nine key cities featuring 21 touch points for the customers in southern India. Andhra Pradesh is one of the key markets for Mercedes-Benz India and Adishwar Auto has partnered with Mercedes-Benz since 1998 in this market.

Mercedes-Benz India: The relationship of the Mercedes-Benz brand with India dates back to 1950s when the company introduced trucks into India with local collaboration. Daimler entered the Indian market and set up Mercedes-Benz India Ltd. in 1994. Presently, Mercedes-Benz’s engagement in India covers several domains: local production of Mercedes-Benz cars, selling of Completely Built Imported cars, local production of Mercedes-Benz Trucks and Buses, Global sourcing of auto components and IT/Engineering services, Captive research and development, as well as social-oriented initiatives like ‘Biofuel from Jatropha’, Road safety project for children, automotive education, etc.

Beginning with the market launch of the Mercedes-Benz E-class in 1995, the company has successfully introduced a broad range of products in India. With a wide variety of products and strong traction with local markets, the company has sold more than 25,000 vehicles till date.

In India the company has established a world class production facility in Chakan, Pune which meets all international quality standards. This manufacturing plant is equipped with the best and latest equipment and technology and is among the foremost Mercedes-plants globally. The plant has been completed within 13 months which is a record within the Mercedes-Benz world and among the fastest Greenfield projects globally. Mercedes-Benz India has developed a world class dealer network across the country with presence in 25 cities for Passenger Cars. The company became the first OEM in India with a 100% ISO 9001:2000 certified network. The Commercial Vehicles network is spread across five locations for buses and nine locations for trucks.

Delighting customers with strong brands and a wide range of products equipped with the latest in automotive technology is a tradition at Mercedes-Benz India. Today the company offers a wide choice of Mercedes-Benz cars. The S-Class, E-Class and C-Class cars are manufactured in India while other cars like the M-Class, CLS-Class, SLK-Class, CL-Class, CLK-Class as well as the AMG range of performance cars are offered as Completely Built Imported Units.

Adishwar Auto: Andhra Pradesh is a growing market with a luxury car population of more than 2000 cars. Adishwar Auto has been associated with Mercedes-Benz for over 10 years now and has sold approximately 1000 Mercedes-Benz cars till date. One of the leading dealers of Mercedes-Benz, Adishwar Auto has won coveted awards each year consistently.

In the recent past, Adishwar won the Best Parts Performance award in 2008. In addition to this, the Best Sales Team Award in 2007 and Excellence in CRM Activities in the year 2006. 


No comments: