Italy’s finest Vodka brand ARTIC® set the mood right at the Maxim
Cover Girl Night Party
ARTIC® & Maxim
host the cover girl night with stunning Bollywood actress “Neha
Dhupia”
Mumbai, 22nd July, 2012: Artic®, Pure Italian Luxury vodka recently hosted an
exquisite and enchanting night,
celebrating Maxim Cover Girl with gorgeous Neha Dhupia at Firangi Paani, Mumbai.
Bringing the synergy of Artic® and Maxim together, the party welcomed the well
heeled socialites, fashionistas and the crème’ de la crème, who added style
and glamour quotient to the evening.
Electrifying music and exotic cocktails made with Artic® Vodka, kept
the guests busy and the party continued till the wee hours of the morning. Men
bonded well over drinks and women over gossip, gulping down the smooth Artic
Vodka. It was a delight to watch the crescendo of the fashion, music and spirits
come alive at the Artic® Maxim Night.
On the association Mr. Abhishek Modi, CEO, Modi Illva
said, “Artic® Pure Italian luxury vodka has elevated
the level of the vodka consumers in India with luxury, style and taste. Our
brand believes in celebrating life with style and grace and bringing out the
pure essence of life with no pretence. Artic® aims to take style to another rank
by making it more extravagant, sensuous and flavorful.”
Present at the event Mr. Vivek Parikh, Editor Maxim
said, “We are glad to partner with Modi Illva and
celebrate our success along with stylish Neha Dhupia. Along with our association
with Artic® we aim to bring a fresh outlook to our Maxim consumer by holding
their individuality and originality and adding an essence of luxury and timeless
style. We look forward to an exciting association that takes fashion and glamour
to another level in India.”
About Artic Vodka
Artic® is a first of its kind luxury vodka made in India at the
state-of-the-art distillery at Modinagar by the Modi Illva group, under
technical supervision of Illva Saronno S.p.A. Italy. Made from 100% pure grain
alcohol, the USP of Artic Vodka is its quadruple distillation process, which
gives it a fine smooth taste induced with a secret ingredient from Italy that
gives it a distinctive subdued flavor.
About Umesh Modi Group
The Umesh Modi Group with over 7000 employees, 16 plants, 2 R&D
centers and cooperative agreements with 15 multinational companies is one of the
largest corporations in India. The flagship company Modi Mundipharma, is a well
known company in the Indian pharmaceuticals market and is known for its Continus
technology based on products from Mundipharma, Switzerland. It also markets the
brand Betadine which is marketed in India by Win Medicare, a fully owned
subsidiary of Modi Mundipharma.
The JV has also successfully ventured into the cosmetics business
with Modi Revlon, collaboration between ModiMundipharma and Revlon Inc,
USA. Modi Revlon was the first company in India to introduce the
concept of beauty advisors in retail stores. The group is well diversified into
– pharma, cosmetics, sugar, writing instruments, distillery, power, iron and
steel, entertainment, printing and packaging.
About Illva Saronno, S.p.A, Italy
Illva Saronno is a large Italian group diversified into Alcoholic
beverages and wines, ice cream preparations, baked goods, optical lenses and
flavors. ILLVA Saronno Holding SpA, wholly owned by the Reina family, is
one of the European leaders on the spirits and wine markets. The group
manufactures and markets the best-selling Italian liqueur Disaronno Originale in
more than 150 countries. It also acquired Tia Maria worldwide in 2009. Other
brands marketed by the group include Rabarbaro Zucca, Amaro 18 and Artic®®
Vodka.
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