core sector communique

Brand Ambassador Neil Nitin Mukesh unveils the new
‘PLAYERS’ range of Morellato Watches

Morellato ties-up with Abbas-Mustan’s forthcoming film “PLAYERS”

Mumbai, 5^th January, 2012 – Morellato watches, a leading Italian watch brand synonymous the world over with quality, innovation, fashion, style and luxury; today launched the all new PLAYERS Collection at the Inorbit mall, Malad. The new collection is a range of elegant & timeless watches which was unveiled by none other than Bollywood’s chocolate boy & brand ambassador of Morellato Neil Nitin Mukesh.

Morellato is exclusively distributed in India by Gitanjali Lifestyle, with over 75 years experience in creating outstanding watches of high quality and exceptional designs, each timepiece by the brand is a style statement in itself. The Gitanjali Group has associated with Neils’ upcoming movie ‘PLAYERS’ in which the star will be donning classic time pieces from the brand’s latest collection.

The brand’s Italian lineage assures a range of technologically advanced and innovative time pieces crafted with extreme care by a team of skilled artisans. After undergoing rigorous quality control measures and checks, each Morelatto time piece has a stamp of class. The ‘PLAYERS’ collection includes a wide variety of watches, many of them crafted in precious metals and studded with diamonds. Inspired by the theme of the movie, the new collection offers unique time pieces in bold cuts and colors adding a dash of character to your wrist and overall wardrobe.

Speaking on the occasion actor Niel Nitin Mukesh said, “Morellato always offers the perfect fusion of luxury and style and each time piece is unique in its own way. In my new film ‘Players’ everyone will get a glimpse of this new collection which is practical yet superbly stylish and also a reflection of my own sense and style”

Commenting on the launch of the new collection Pramod Kumar, Business Manager - Business Development, Gitanjali Lifestyle Ltd., said, “Morellato’s latest offering of elegant & timeless watches compliments Neil’s look in his upcoming film ‘PLAYERS’. The watches are a perfect blend of sophistication coupled with the finest watch making technology and we hope this trend of donning stylish time pieces catches up in the Indian market. It gives us immense pleasure to have Neil unveiling the new collection and we wish him the very best for his film.”

So step into the nearest location, and acquire a watch for yourself or your loved one that will make sure both of you move with the times!

Movie Synopsis:

Players is an official remake of the Hollywood movie, The Italian Job. Abbas - Mastan are the directors of this movie, starring Abhishek Bachchan, Sonam Kapoor, Bipasha Basu, Neil Nitin Mukesh, Bobby Deol, Sikander Kher and Omi Vaidya. The movie has been extensively shot in Russia and New Zealand.

A gang of robbers, create one of the largest traffic jams, giving them time to pull off a theft of gold bullion. They get away in their Mini Coopers, which are small enough to drive on sidewalks so they can make a clean get away before the traffic jam clears.The plan was flawless and the job was executed perfectly. The escape was clean. The only threat, that the mastermind thief never saw coming was a member of his own crew. After pulling off an amazing gold bullion heist, he can't believe when one of them turns out to be a double-crosser.

About Morellato:

They specialize in designing, manufacturing and selling mechanical watches, the quintessence of the art of watchmaking, and are located at the very highest end of the market.

Backed by their very rich watchmaking heritage – almost without exception, their distinguished past reaches as far back as the 18th century – these prestige and luxury brands continue to promote European watchmaking culture far and wide. The Swatch Group is therefore justly seen as a major ambassador for European art and the transmission of an exceptional legacy of horological savoir-faire.

About Gitanjali Group

Gitanjali Group is the world’s largest integrated branded diamond jewellery manufacturer. It has a strong presence at every level of the business, right from sourcing diamonds to retailing its products through a vast network of over 4,000 points of sale of self owned, franchised and retailed stores that cater to the end consumer across all the major jewellery markets of the world.

The Group is the pioneer of branded jewellery in India and has several well established brands in its arsenal to tap the continuously growing branded jewellery market in India and the rest of the world. The list includes well-known and well established Indian brands such as ‘Nakshatra’, ‘Gili’, ‘Asmi’, ‘D’Damas’ and others; as well as Italian leaders like Stefan Hafner, Poratti, Nouvelle Bague etc.