Top Scorers hit the winning knock!
· Highest scorers of “Classmate Man of the Match” contest meet the vivacious Soha Ali Khan at Café Coffee Day
Kolkata, October 19th 2011: Café Coffee Day and ITC’s premier stationery products brand, Classmate organized a fun filled evening with the vivacious and the sensuous Soha Ali Khan, the brand ambassador of Classmate. This celebration was specially organized for the winners of the Classmate’s recently concluded “Classmate Man of the Match” contest at the Café Coffee Day outlet in Lake Road Cafe, Kolkata. The winners of the contest were thrilled on meeting Soha Ali Khan; for most it was like their long cherished dream come true.
Classmate Man of the Match (CMOM) contest was designed such that participant earns runs on every purchase of Classmate stationery products. Participants with the most number of ‘runs’ would get a chance to meet Soha Ali Khan, brand ambassador of Classmate. On achieving 25 runs & 100 runs the contest participants were given unique serial codes which could be used to redeem a free cookie pack & cappuccino respectively at any participating Café Coffee Day outlet. This fun-filled event ended on an exciting note with the contest winners and CCD consumers having a great time with their favorite celebrities
About Classmate:
Classmate is ITC’s leading stationery products brand with an undisputed leadership position in the Rs. 3000 Crores student notebooks category. The brand in recent years has diversified its product portfolio to offer high quality writing pens, pencils, geometry boxes and multiple other products for every day student stationery requirements. As per Karan Kumar, Marketing Manager of ITC’s stationery business “Classmate MOM was a hugely successful & unique contest that encouraged consumer purchase with various fun & engaging rewards. Getting the winners to meet with Yuvraj & Soha was only the icing on the cake”.
About Café Coffee Day:
Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. is available at the cafés.
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