Anniversary of the largest subsidiary in the KraussMaffei Group
KraussMaffei celebrating 10 years of success in China
Munich, September 6, 2011 – Since it was founded in 2001, KraussMaffei has been gaining growing acceptance among customers in China. The company has gained an excellent reputation with high-quality products and reliable services from its three brands KraussMaffei, KraussMaffei Berstorff and Netstal. After combining its competencies and strengths under one organizational roof this year, the company wants to utilize future opportunities in the Chinese market with a wider range of products and services.
Looking to the future with confidence
"Over the last ten years, the KraussMaffei Group has become well-established with its three brands in the Chinese market, primarily as a result of its special solutions, high efficiency and innovative capacity. Our brands are therefore synonymous with top quality, technical innovation of our products and reliable services", says Harald Schweitzer, Managing Director of the Chinese subsidiary, who is looking to the future with confidence. "By pooling our brands and organizational structures under one roof this year, customers will benefit from a much wider range of products and services from all three brands. The specific requirements and tasks of customers will therefore be competently satisfied by our proven sales team and our experienced service technicians in a needs-oriented manner with the right product and the right brand." The KrausMaffei Group in China now already employs more than 90 people alone in the sales and service companies. The merger of the KraussMaffei and Netstal teams under the organizational umbrella of the KrausMaffei Group will substantially strengthen the company's market position in China. This has created an outstanding platform for further growth by all three brands.
Customers benefiting from the extensive product range
The product solutions of the Netstal brand ideally match the application areas of thin-wall packaging, closures, PET preforms and medical and technical plastic parts through a specific range of services and application-oriented organization. The high solution competence is well-received by customers. "The KraussMaffei Group is already well-known throughout China as the technology leader. In particular as a premium supplier of large machines in the automotive industry, we have gained a good reputation and considerably extended our customer base", enthuses Schweitzer. The KraussMaffei MX swivel-platen and compression molding machine for multicolor TV bezels and windscreens is well-established in the Chinese market. The CX Multinject for multicolor/multicomponent applications in the low and medium clamping force range is just as successful. There is wide acceptance and great demand for KraussMaffei brand tooling systems for polyurethane foam applications - from design and prototyping through to complete foaming systems, for example for seat cushions and insulation applications. KrausMaffei Berstorff occupies a leading position in the Asian market in the production of cost-optimized machines for pipe and profile manufacturing, as well as for rubber extrusion with high-quality tire extrusion lines.
Plans for plant expansion due to rising demand
"We want to clearly increase our operations in the Chinese market and expand our business activities, thus generating growth. We already supply products to renowned groups and are intending to expand our plant in Haiyan in the next few years on account of the rising demand", says Schweitzer. "However, I am especially proud of our employees, who number just under 300. Many of them have been with us right from the start, and have made these successes possible through their untiring dedication and strong identification with the company."Pipe and profile extrusion machines and rubber extruders, including the successor components, have been manufactured on an area of 12,000 square meters at the strategically located plant in Haiyan since 2006. The product range is supplemented by polyurethane processing machines and complete foaming systems.
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