The over 2,000-strong countrywide dealer network of Steel Authority of India Limited (SAIL) has performed in an exemplary manner during the first nine months of the current financial year by achieving 4.17 lakh tonnes of sales – a YoY growth of 23% – and registering double-digit growth in each of the four regions. SAIL dealers mainly market the company’s branded products such as SAIL-TMT and SAIL-Jyoti. In recent months, light structurals have also been added to their product basket.
In December ’09 alone, sales through the dealer network were a record 1.16 lakh tonnes, a growth of 210% over December ’08. This contributed substantially to SAIL’s overall domestic sales of nearly 1.4 million tonnes during the month which grew 32% over December ’08. During October-December (Q3) ’09, too, SAIL sold a record 1.94 lakh tonnes through its dealer network, showing a YoY growth of 104%.
In a span of a little over 3 years, these brand ambassadors of SAIL have steadily helped the company to consolidate its position throughout the country, particularly in the interior areas, enabling the common man to have easy access to quality steel materials of general use in construction. With ‘Shahar se gaon tak’ as its objective, SAIL aims to market over 1 million tonnes of branded products through its dealer network during the coming financial year.
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