Non-Profit Coalition Dedicated to Inspiring a New Era of Change in America
Who: Bernard Fornas, President & CEO of Cartier International, Frédéric de Narp, President and CEO of Cartier North America, Alan Khazei, the founder and CEO of Be The Change, Inc., a lead organizer of the ServiceNation campaign, and Demi Moore.
What: Cartier announced partnership with ServiceNation with a Trinity bracelet to benefit the charity. The new limited-edition Trinity bracelet in 18k yellow, rose and white gold and diamonds, will be sold on individual red, white and blue silk cords at all Cartier boutiques nationwide. The Trinity bracelet sale and benefit to ServiceNation is in conjunction with Cartier’s 100th Anniversary in America celebration and exhibit, Cartier… 100 years of passion and free spirit in America.
Support from Cartier will help ServiceNation implement the next phase of its campaign, which will focus on inspiring millions of Americans to step forward for community and national service, and connecting them with meaningful and high-impact service opportunities. Background on ServiceNation.
ServiceNation (www.servicenation.org) is a coalition of 190 nonprofit organizations that seeks to expand opportunities for Americans to serve at every life-stage and make service a core element of the nation’s culture. The ultimate vision of the ServiceNation coalition, which has a collective reach of some 100 million, is that by 2020 one million Americans annually will volunteer for a year of national service, and another 100 million will spend time as community volunteers. ServiceNation is dedicated to inspiring a new era of service in America and unleashing the energy of citizens on the nation’s most pressing social challenges.
The exhibition opens at the Cartier Fifth Avenue Mansion in New York from May 1st – 21st before moving to Cartier’s Beverly Hills Rodeo Drive boutique from June 1st – 14th. The exhibition will display 100 one-of-a-kind Cartier Collection jewelry creations and will be showcased along side pieces loaned from private collections of some of Cartier’s most celebrated clients.
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