Friday, January 30, 2009

‘The Great Personalities Week’


A brand new series for children on Tata Sky


Mumbai, January 2009: Continuing with the tradition of imparting knowledge to the younger generation, Tata Sky Ltd., the JV between the TATA Group and STAR, today launched a brand new series titled “The Great Personalities Week” for children from the age group of 2-7yrs old on its interactive platform, ActveTM Stories.

The series would educate and narrate children about the lives of leading personalities & visionaries like APJ Abdul Kalam - former President of India, Nobel laureate Mother Teresa, Father of the Nation Mahatma Gandhi, Bhagat Singh, Subhash Chandra Bose, Kalpana Chawla - the first woman of Indian origin to step into space, among others which made them part of India’s illustrious history.

Commenting on the launch, Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, “Today, parents find teaching their children on Tata Sky ActveTM Stories, a TV based story book more effective, interesting and informative. It allows children to read, listen and learn at their own pace. The latest series is targeted at teaching them about the lives of our great leaders who have made significant contributions for the country in a fun and informative way.”

This brand new series will go “ON AIR” from 27th January and will continue till 3rd February 2009. 

About Tata Sky Ltd.
Tata Sky Ltd., the JV between the TATA Group and STAR is committed to offering viewers the best of pay television through its nationwide satellite television service. Tata Sky offers subscribers over 160 channels and interactive services in DVD quality picture and CD quality sound

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