Thursday, July 5, 2012

Now Personalize Diamond Jewellery Online on
~ Experience extraordinary online jewellery shopping on Diamondé as the website goes live on 13th July~

Mumbai, July 2012:, the only online jewellery selling website that provides end to end mass personalization of European designed jewellery will be going live from 13th July. The website will provide aunique experience that guarantees customers 20% lower prices than a traditional retailer. All the jewellery pieces available on the website will be exclusively manufactured in house which will bring down the price considerably, making jewellery buying so much lighter on the pocket. Due to its online format, factors like middlemen, inventory and retail overheads will be completely eliminated,bringing to the customers, personalized jewellery at the best prices! is an innovative mix of e–commerce, technology and jewellery manufacturing which helps the online shopper overcome the touch and feel factor of traditional retail, while introducing them to a world of endless customizationoptions. Diamondere.comhascustomized technology which enables their customers to choose from a plethora of precious, semi precious, diamonds and colored diamonds and experiment with any designto suit their style. Apart from this one can also change the variation of diamond (SI, VS, VVS), metal quality (14K/ 18K gold, silver)and color to suit their budget- all this while image and price update as per the selection. Customers can engrave a message for their loved ones and see how it will look on the ring.With live size hand and face displaying the collection; the buyers will get an exact perception of each jewellery piece.

Varun Godha, Co-founder and CEO says, “Withonline shopping ever expanding in the country and jewellery segment going strong, we decided that it was the best time to merge the two and provide our customers an exceptional shopping experience. Diamondé is a unique platform where the buyers can experiment from a plethora of options to get the latest in fashion jewellery with a touch of their own thereby addressing the basic human desire to customize.”

Diamondere’s, designs (rings, engagement rings, earrings, pendants) will be changed on a weekly basis to give the shopper a variety that they have not seen before.
A major road block with online shoppingfor Jewellery is the trust tackles this problem with utmost care. The diamonds and the gold quality on the website arecertified by renowned international bodies like Gemological Institute of America and Solitaire Gemological Laboratories. Each jewellery piece is crafted with extreme care by the in-house craftsmen, leveraging jewellery manufacturing secrets passed down from decades.The other customer care facilities provided by the website are 30 days cash back policy and lifetime exchange policy which makes jewellery shopping at a trust worthy experience, reliable and fun. 

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