Wednesday, May 6, 2009

Mercedes-Benz India launches the “Special Edition E-Class” customized for Indian market.


Only 192 units of this exclusive E-Class will be produced by Mercedes-Benz India

Significant enhancements in style, design and trim to distinguish the Special Edition E-Class

Exclusive Bird's - eye Maple Trim, introduction of 17 inch alloy wheels and further enhancements of chrome highlights for interior and exterior adding to the rich appeal of the car.

Pune-Mercedes-Benz India today announced the launch of it's Special Edition E-Class tailored specifically for the Indian market. Created in colours of Carneol Red, Obsidian Black, Calcite White, Tenorite Grey, Iridium Silver and Cubanite Silver, the company will produce only 192 units of this special vehicle to maintain exclusivity.

“Mercedes-Benz E-Class is clearly the most sought-after luxury car and we have sold over 16,000 units of this car since its India launch in 1996. The Special Edition E-Class will be a collector's item: a luxurious, powerful and exclusive Mercedes-Benz with even more sporty and aggressive styling.” commented Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

Apart from limited production, the 'Special Edition' will only be sported in a 3-liter diesel engine coupled with additional design, trim and style enrichments to emphasize the Mercedes-Benz product offerings.

Amongst the many features making its debut in the Special Edition, is the 17” 5-double-spoke light-alloy wheels highlighting the sporty stance of the car, the LED technology tail-lights, that not only accentuate the attractiveness of this vehicle, but also build-up on the safety aspects of the same. With the incorporation of the LED technology, the reaction time for the trailing vehicles is now 160 milliseconds faster as compared to regular lights thus escalating safety to newer heights. 

Also making its debut, thereon contributing to the grandeur of the plush interiors is the fine detailing of the bird's eye maple wood trim that tastefully lingers on to the senses while seated in the interiors. 

Preview of the further accompaniment in this collectors item include dynamic changes in the grille & headlamp unit, additional chrome highlights to add to the exterior appeal of the vehicle, new multi-function wood/leather steering wheel. The new instrument cluster design also features among the enhancements introduced with this exclusive edition.

Priced at Rs. 43.4 Lakhs ex-showroom Delhi, the Special Edition E-Class will be retailed on demand through Mercedes-Benz Dealerships across the country. 

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