September 28, 2012 : After making India proud second time around, Sushil Kumar - India’s Olympic Glory has proved himself yet again. Olympic wrestler Sushil Kumar signed a high value association with a leading Indian brand today. His associations with blue chip brands have equaled his endorsement kitty to that of the leading sportsmen in India.
Sushil Kumar, is the first Indian to win back to back individual medals at the Olympics. Post London 2012 brands are coming forth to pledge their support. These brands are now open to non – cricket sportsmen as endorsers.
Percept Talent - The celebrity management division of Percept Limited inked a high value association with a leading Indian brand today for the wrestler. Sushil Kumar - a symbol of power, brawn and a pillar of strength is already associated with brands like Eicher Tractors, NECC, Mountain Dew and Himani Fast Relief, now has yet another feather to add to his cap.
The company also represents Vijay Kumar (silver medal shooter) , Vijender Singh (boxer) and many more in the sports space and is looking at strengthening its hold in the sports space.