core sector communique

Bringing the latest in Hair Cuts & Color to Chennai,

MATRIX begins its

‘100 City Education Tour’

Chennai, July, 2012: MATRIX, the fastest growing professional salon brand in India, presents the latest trends in hair color, cuts and styling with a mega show for hairdressers in Chennai. After the success of the first two shows in Hyderabad attended by 1150 hairdressers and Ahmedabad attended by 700 hairdressers, MATRIX enters the third edition of the Mega Show in Chennai.

The show is a part of ‘Matrix 100 City Education Tour’, an initiative by Matrix to reach out and educate hairdressers across India. With live look and learn demonstrations by Melroy Dickson, National Education Manager, matrix India and his team, the tour aims to touch 100 cities and thousands of hairdressers in the country, providing them with accessible education. The show is being attended by over 1,000 hairdressers in the city today.

The looks being showcased are in conjunction with the hottest international trends incorporating Matrix star hair color products- Socolor.Beauty and Wonder.Brown.

The diverse hairstyles are created using superlative products from the Matrix Vavoom styling range to complete the looks.

The power packed seminar includes entertaining dance acts and exciting runway fashion shows that showcase the best in hair fashion. The cuts and colors have been customized for the India market- the styles are versatile and can be carried off in both traditional and formal avatars.

The models will be seen sashaying down the ramp at the runway show sporting ensembles styled by well-known fashion stylist Kshitij Choudhary with the gorgeous- Miss India and Actor Parvathy Omanakuttan as the show stopper.

With in-salon services, technologies and trends consistently evolving, it is important for hairdressers to be educated and up-to-date. With best products and accessible education, Matrix provides them with the right tools to nurture and unleash their creativity.

Education is a focus and key differentiator for Matrix, helping hairdressers build on and improve their skills through on-trend shows and state-of-the-art training programs. With the largest network of 38 Education Studios, Matrix holds the unique position as the accessible professional megabrand having trained close to two lakh hairdressers to date.

In 2010, Matrix organized a 50 City Education Tour which touched over 8,000 hairdressers across India, reiterating the Matrix philosophy of Reach All. Teach All.

Launched in 2005 in India, Matrix today is the fastest growing professional salon brand catering to over 20,000 salons across the country. With the best affordable products, the most accessible education and a personal opportunity for success, Matrix is empowering hairdressers to IMAGINE all they can be!

About MATRIX

Matrix, part of L’Oreal’s Professional Products Division, is the No. 1 professional hair color and haircare company in the US reaching out to over 265,000 salons across the globe. Matrix was

founded in 1980 by Arnie Miller, an American hairdresser, with a vision to revolutionalize the salon industry and empower the hairdresser to Dream, Dare and Succeed.

In India Matrix is the most widely distributed professional hair brand – partnering over 21000 salons and education over 45000 hairdressers. It offers an extensive portfolio of innovative, high quality products to cover every salon need across all categories – haircare, haircolor, styling and texture. All formulae feature advanced smart technology to deliver expert professional results and simplified solutions.

The Matrix product portfolio in India includes Socolor.beauty and Wonder.Brown haircolor ranges. These wide ranges of hair color include special hi-lift shades for naturally dark Indian hair. The Biolage hair care range offers professional, in-salon hair treatments as well as home-use products. All Biolage products are developed with natural ingredients and the latest technology. Opti.Straight and Opti.Smooth hair straightening ranges provide two services - a quick, accessible straightening and a premium, luxury re-bonding service. Post a straightening or rebonding service, Matrix offers opti.care – the specialist care for straightened hair.