Internet browsing emerged as the No. 1 habit for consumers using Internet on their mobile handsets followed by Email and Chatting, as per the Nielsen study ‘Internet Usage Study’ commissioned by Nokia
Other top findings include:
v Internet browsing and not Email, Chatting or Social Networking is the No. 1 habit for consumers using Internet on their mobile handsets. Email and Chatting come in at No. 2, followed by Social Networking at No. 3.
v ‘Good Internet Speed’* defines good overall internet experience on the mobile when it comes to browsing, emailing and chatting; and doing social networking.
v Nokia emerged as the most preferred brand for ‘Internet experience’ amongst consumers in the sub Rs 6000 handset price category across eight cities in India. These consumers experienced internet and social networking on handsets from different brands including Samsung, Micromax, GFive, Spice and Motorola.
Research Size and Methodology:
NUMBER OF CONSUMERS REACHED OUT TO: | 2734 |
Males / Females ration: | 70:30 |
Age Group: | 15-35 yrs |
Locations: | Delhi, Lucknow, Mumbai, Pune, Kolkata, Bangalore, Hyderabad and Chennai |
Sampling method: | Door-to-door |
Interview technique: | Face to face interview. Each consumer experienced two handsets- one Nokia and one brand brand hey choose Same operator was used in all handset devices |
Handset models tested | All brands under Rs. 6000 price range including Samsung, GFive, Micromax and Motorola |
HANDSET PRICE CATEGORY BEING RESEARCHED | UNDER RS 6000 |
Insight #1 Consumer internet usage preferences and frequency on their mobile handset.
Internet browsing and not Email, Chatting or Social Networking is the No. 1 habit for consumers using Internet on their mobile handsets. Email and Chatting come in at No. 2, followed by Social Networking
at No. 3.
Insight #2 Internet has emerged in the top 5 consideration set in 2011 for consumers while making a handset purchase decision in the sub Rs. 6000 price category
2011 | 2008 – 2010 | ||
Top drivers | Rank | Top drivers | Rank |
Brand | 1. | Brand | 1. |
Screen Resolution | 2. | Price | 2. |
Camera | 3. | Aesthetics | 3. |
Internet Connectivity | 4. | Camera | 4. |
Type of Input Format | 5. | FM Radio | 5. |
Insight #3 Key considerations that define good experience for consumers for browsing, emailing/chatting and social networking on the mobile handset
Good internet speed* emerged as the most important feature while using mobile internet in the sub Rs 6000 handset price category for all services including internet browsing, social networking, email& chatting.
Refer to the charts below
Insight #4 Rating on ‘importance’ level associated with key considerations on handsets that these consumers currently own
Within Internet Browsing, top three considerations include ‘site pages opening quickly, quick and easy copy & paste of web addresses and speed of browsing.
Within Chatting / emailing all considerations which include seems to be of equal important. when it comes to either chatting or emailing.
Within Social networking, top three considerations include ‘scrapping, update status, uploading and able to create online communities and able to access multiple sites.
Insight #5 Top websites browsed by consumers
Websites | Preference |
Yahoo! | 1. |
Facebook | 2. |
Gmail | 3. |
Google | 4. |
Orkut | 5. |
Twitter | 6. |
Hotmail | 7. |
YouTube | 8. |
Songs.pk | 9. |
Ibibo.com | 10. |
Insight #6 Consumer preference specific to handset brands
Nokia emerged as the most preferred brand for ‘Internet experience’ amongst consumers in the sub Rs 6000 handset price category across eight cities in India. These consumers experienced internet and social networking on handsets from different brands including Samsung, Micromax, GFive, Spice and Motorola.
Ø Nokia Handsets were preferred by 82% of the overall respondents using various handsets.
Ø Out of overall Nokia handset users 84% still preferred Nokia handsets
Ø Out of overall Competition handset* (refer to handset used) users 80 % preferred Nokia handsets
*Good internet speed is decided by many factors including the network connectivity