CARTIER 100TH ANNIVERSARY IN AMERICA CELEBRATION

Star-studded Event Honoring Bruce Weber and Benefiting ServiceNation

 Who: VIP’s from the world of fashion, music and entertainment joined Bernard Fornas, President & CEO of Cartier International, Frédéric de Narp, President & CEO of Cartier North America, Bruce Weber, Alan Khazei, the founder and CEO of Be The Change, Inc., a lead organizer of the ServiceNation campaign and the Cartier 100th Anniversary in America Host Committee: Lisa Arian, Jessica Biel, Sandra Brant and Ingrid Sischy, Tory Burch, Nan Bush, Graydon Carter, Chiara Clemente, Maria Cuomo Cole, Dayssi Olarte de Kanavos, Beth Rudin Dewoody, Susan Fales-Hill, Anne and Mario Grauso, Audrey B. Gruss, Anne Hathaway, Amanda Hearst, Sir Elton John, Kathleen “Kick” Kennedy, Martin Luther King III, Phillip Lim, Richard Meier, Demi Moore, Zac Posen, Patti Smith, Martha Stewart, Justin Timberlake, Laurie Tisch and Stephen Wynn.  

 Additional VIP guests attending included: Erin Fethersten, Kate Hudson, Dylan Lauren, Eva Mendes, Ashley Olsen, Thakoon Panichgul, Hilary Rhoda and Rachel Weisz.  

 What: Cartier hosted its 100th Anniversary in America Celebration and proudly presented, Cartier… 100 Years of Passion and Free Spirit in America. The exhibition displays 100 one-of-a-kind Cartier Collection creations and is showcased along side pieces loaned from private collections of some of Cartier’s most celebrated clients. The exhibition opened last night at the Cartier Fifth Avenue Mansion in New York and runs through May 21st and will move to Cartier’s Beverly Hills Rodeo Drive boutique and run June 1–14, 2009.  

The event honored Bruce Weber and the launch of his new book, Cartier I Love You: Celebrating 100 Years of Cartier In America. The event marked the first presentation of the book, which will be available for purchase in early June 2009 in bookstores around the world. Published by teNeues, 192 pages, $95 retail.  

 The evening also benefited ServiceNation (www.servicenation.org), a coalition of 190 nonprofit organizations that seeks to expand opportunities for Americans to serve at every life-stage and make service a core element of our culture. The ultimate vision of the ServiceNation coalition—which has a collective reach of some 100 million—is that by 2020 1 million Americans annually will volunteer for a year of national service, and another 100 million will spend time as community volunteers. A portion of the proceeds of the Bruce Weber book will go to ServiceNation.