This Akshaya Tritiya prosperity begins with eternal white
BRING HOME PROSPERITY WITH ETERNAL WHITE PLATINUM JEWELLERY
Available across leading retailers such as Diti, Manubhai Jewellers, TBZ- The Original, ORRA amongst others
April, 2012: This year Akshay Tritiya, one of the most auspicious days of the Hindu calendar falls on the 23rd and 24th of April, the third day of bright half of Vaishak (Sukla Paksha). From time immemorial people have been buying valuable and precious jewellery to commence the year of prosperity on this occasion. This faith stems from the occurrence of the moon gradually waxing/increasing in size to its full form during this period and only what is truly eternal will embody the virtues of prosperity and good fortune. It is believed that on this day ‘white’ is auspicious and of special significance as it symbolizes purity, hence white payasam, jasmine flowers, kolam or even white vessels are used for puja.
Platinum is a naturally occurring precious and eternal white metal and an expression of integrity. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure. From the time that it is mined to the final piece of jewellery this pure metal is absolutely white. This natural colour will neither fade nor tarnish with time. Therefore to bring in the celebrations of auspicious Akshaya Tritiya, eternal white platinum is the ideal choice.
This year take home beautifully crafted deity pendants and delicate jewellery in precious platinum and let blessings of happiness and prosperity shine on you and your loved ones.
Price: The platinum jewellery range is available from a starting range of Rs. 10,000 onwards.