Matrix introduces the DualGlam Hair Colour Collection
Get two glamorous looks with one hair cut and colour!
Mumbai, April, 2012: Ever imagined getting two striking yet contrasting looks for your hair in one go? Now MATRIX, the fastest growing professional brand from the L’Oreal Professional Products Division, introduces its latest innovation in its hair colour range- the DualGlam Service to transform your hair giving you two stunning looks in one go. The service is a combination of hair cut as well as Rich Red Brown global hair colour interspersed with alluring deep gold highlights so strategically merged with your hair that you can change your look every time you step out with!!
Now you can play around with your look to match your mood, style or occasion with the DualGlam Collection. Wear your hair in a manageable do with an inward style softly camouflaging those gorgeous gold dipped highlights while you are at work or at a formal do. The look can be matched for days you would like to go classy and simple. The Rich Red Brown global colour is classic yet fiery which makes a vibrant style statement.
On days when you feel like having some fun with your look or going for a night on the town, transform yourself with a trendy outward style, showcasing the Gold highlights amidst the stunning red brown hair color. This gives you a completely enchanting look that is sure to make heads turn wherever you go!
The DualGlam look has been created using Matrix’s Socolor.beauty palette. Socolor.beauty is a permanent cream color designed with advanced lightweight Cera-oil Conditioning Complex. The Complex contains ceramide, polymers and natural jojoba oil to help protect and strengthen the hair inside, while nourishing and polishing the hair outside. Patented ColorGrip dyes deliver long-lasting, uniform rich color and glossy shine.
Go glamorous and gorgeous with your hair colour with the Matrix DualGlam Collection!
About MATRIX
Matrix, part of L’Oreal’s Professional Products Division, is the No. 1 professional hair color and haircare company in the US reaching out to over 265,000 salons across the globe. Matrix was founded in 1980 by Arnie Miller, an American hairdresser, with a vision to revolutionalize the salon industry and empower the hairdresser to Dream, Dare and Succeed.
In India Matrix is the most widely distributed professional hair brand – partnering over 21000 salons and education over 45000 hairdressers. It offers an extensive portfolio of innovative, high quality products to cover every salon need across all categories – haircare, haircolor, styling and texture. All formulae feature advanced smart technology to deliver expert professional results and simplified solutions.
The Matrix product portfolio in India includes Socolor.beauty and Wonder.Brown haircolor ranges. These wide ranges of hair color include special hi-lift shades for naturally dark Indian hair. The Biolage hair care range offers professional, in-salon hair treatments as well as home-use products. All Biolage products are developed with natural ingredients and the latest technology. Opti.Straight and Opti.Smooth hair straightening ranges provide two services - a quick, accessible straightening and a premium, luxury re-bonding service. Matrix also has a smart range of styling products Vavoom.
The Matrix Range of products is distributed exclusively through Matrix Salons across India.
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