Swiss luxury brand Bally, in partnership
with
the
Bird Group opens its second store in India.
Following the launch of Bally’s first
store in India in New Delhi, the Swiss luxury leather goods brand has opened a
second store, at Mumbai’s prestigious Palladium Mall. Bally forayed into India
in 2011 in partnership with the Bird Group. The beautiful Palladium Mall store
covers 1300sq ft and showcases Bally’s Spring/Summer 2012 collection which
includes men’s and ladies shoes, bags, ready to wear and
accessories.
The store’s
elegant interior features Italian marble flooring and 100% wool carpet
throughout a specially designed sitting area. The use of luxurious soft
alcantara on the shelves bestows the store with depth and grandeur. To further
enhance the store’s sophisticated aesthetic and customer experience, dedicated
areas for shoes, accessories and ready-to-wear have each been carefully
considered and laid out.
Bally’s
Spring/Summer 2012 ready-to-wear collection explores a modern romance in which
streamlined sportswear silhouettes meet exquisite, petal-strewn fabrics. Bally’s
Creative Directors Michael Herz and Graeme Fidler have created a unique
contemporary aesthetic for the brand that is based around the notion of
unexpected juxtaposition. Bally’s 160 year heritage of leather craftsmanship is
reflected by a sense of Swiss landscapes and traditions, fused with images of
a debutante in lace contrasted against Karlheinz Weinberger’s photographs of
1960s working-class teenagers.
New this season
is a three-dimensional print effect using embroidery and appliqué,
painstakingly applied by hand. Embroidered leather swirls, sequin-embroidered
tulle, and geometric crystal shards embellish two-dimensional printed fabrics to
create a textured landscape.
About
Bally
Bally, the luxury
brand synonymous with quality and elegance was founded in Switzerland in
1851.Known for its shoes and accessories, Bally’s collections combine
sophisticated contemporary style with the highest quality craftsmanship and
finest leathers. Now owned by LABELUX Group, Bally celebrated its 160th
anniversary in 2011, making it the world’s most enduring luxury brand. With ever
increasing global operations and a robust eCommerce business, Bally continues to
go from strength-to-strength every year.
About Bird
Group
The Bird Group
was founded in 1971 with the incorporation of Bird Travels. Today, with over
40 years of experience and more than 40 offices supported by over 5000 well
trained staff and an impressive clientele of over 500 top corporate, Bird Group
can claim to be one of the largest and most diversified entities within the
industry in the Indian subcontinent. With businesses as diverse as pioneering
back-office processing to being the representative for many of the world’s
leading airlines; from managing the backbone of the technological framework for
airline IT and distribution to managing crucial relationships of international
service providers, Bird Group has ensured that a comprehensive portfolio of
service offering has been created to add value to an extensive client base and
add new potential customers. And in recent months, Bird Group has taken bold
steps to increasing the value offering while broadening business horizons with
new ventures. Today Bird Group’s core business includes Travel Technology,
Comprehensive Airline Representation & Management, Hospitality, Passenger
Aviation Services & Ground Handling, Cargo Management, Education &
Training, Business Consultancy & Luxury Retail. Together, the various
companies within these verticals generate direct revenue in excess of
USD100 million.
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