A Web site and promotion featuring 10 short films created by teams of independent filmmakers.
(New York, NY – August 11, 2009) Film Independent, Banana Republic, and Vanity Fair are pleased to announce thelaunch of Project: Involve “City Stories” – an interactive Web site and promotion featuring 10 short films inspired by the style of French New Wave, Banana Republic’s Fall 5, and created by teams of independent filmmakers participating in Film Independent’s signature diversity program Project: Involve.
The film shorts will be available for public viewing and voting from August 11 until September 4, 2009 at vfagenda.com/BananaRepublic, with the winning team receiving a cash prize of $2,500 at a private screening event in Los Angeles.
The Web site includes behind–the-scenes video blogs, interviews with Vanity Fair special correspondent Emily Poenisch,including anecdotes from the filmmakers about their Project: Involve experience. Consumers are encouraged to vote for their favorite film and be entered for a chance to win a $1,000 Banana Republic Giftcard.
With support from Banana Republic and Vanity Fair, Film Independent was able to expand the production-based curriculum for this program offering 38 Project: Involve filmmakers a budget of $20,000 to shoot 10, three-minute short films around the theme “City Stories.”
Partnership with W Hotels Worldwide® will bring greater visibility to these emerging artists by showcasing the 10 shorts on the brand’s in-room Vision channel at its properties globally. Also during August, guests checking in at W Hotels in the US and Canada will receive a special retail offer as part of the W Hotels’ signature Welcome Delights program.
ABOUT FILM INDEPENDENT
Film Independent is a non-profit arts organization that champions independent film and supports a community of artists who embody diversity, innovation, and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry. Film Independent’s Board of Directors, filmmakers, staff, and constituents, are comprised of an inclusive community of individuals across ability, age, ethnicity, gender, race, and sexual orientation. Anyone passionate about film can become a member, whether you are a filmmaker, industry leader, or a film lover. With over 250 annual screenings and events, Film Independent provides access to a network of like-minded artists who are driving creativity in the film industry. Film Independent offers free Filmmaker Labs for selected writers, directors, and producers; provides cut-rate services for filmmakers; and presents year-round networking opportunities. Film Independent’s mentorship and job placement program, Project:Involve, pairs emerging culturally diverse filmmakers with film industry professionals.
Film Independent produces the Los Angeles Film Festival, celebrating the best of American and international cinema and the Spirit Awards, a celebration honoring films and filmmakers that embody independence and dare to challenge the status quo.
ABOUT BANANA REPUBLIC
Banana Republic is a global accessible luxury brand that delivers the best in city style. Characterized by elevated design and luxurious fabrications, the Banana Republic lifestyle collections include apparel, handbags, jewelry, fragrance, and eyewear. Banana Republic, a division of San Francisco-based Gap Inc. (NYSE: GPS), can be found at over 500 retail locations in the United States, United Kingdom, Canada and Japan, on BananaRepublic.com and (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America, and the Middle East.
ABOUT VANITY FAIR
With its mix of muscular journalism, stunning photography, in-depth reporting, and memorable profiles of the movers and shakers of the age, Vanity Fair has become, by many estimates, the magazine world’s acknowledged arbiter of modern society, power, and personality. Since Graydon Carter became editor in 1992, the magazine has won numerous awards— and he has assembled a group of A-list contributors, expanded the magazine’s mandate to cover politics, business, and world affairs, commissioned stunning photographic portfolios and definitive retrospective pieces, and inaugurated editorial franchises that have become V.F. cornerstones: among them, the New Establishment List, the Hollywood Issue, and the Style Issue.
ABOUT W HOTELS WORLDWIDE®
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 32 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, Downtown New York, and Santiago. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat.
(New York, NY – August 11, 2009) Film Independent, Banana Republic, and Vanity Fair are pleased to announce thelaunch of Project: Involve “City Stories” – an interactive Web site and promotion featuring 10 short films inspired by the style of French New Wave, Banana Republic’s Fall 5, and created by teams of independent filmmakers participating in Film Independent’s signature diversity program Project: Involve.
The film shorts will be available for public viewing and voting from August 11 until September 4, 2009 at vfagenda.com/BananaRepublic, with the winning team receiving a cash prize of $2,500 at a private screening event in Los Angeles.
The Web site includes behind–the-scenes video blogs, interviews with Vanity Fair special correspondent Emily Poenisch,including anecdotes from the filmmakers about their Project: Involve experience. Consumers are encouraged to vote for their favorite film and be entered for a chance to win a $1,000 Banana Republic Giftcard.
With support from Banana Republic and Vanity Fair, Film Independent was able to expand the production-based curriculum for this program offering 38 Project: Involve filmmakers a budget of $20,000 to shoot 10, three-minute short films around the theme “City Stories.”
Partnership with W Hotels Worldwide® will bring greater visibility to these emerging artists by showcasing the 10 shorts on the brand’s in-room Vision channel at its properties globally. Also during August, guests checking in at W Hotels in the US and Canada will receive a special retail offer as part of the W Hotels’ signature Welcome Delights program.
ABOUT FILM INDEPENDENT
Film Independent is a non-profit arts organization that champions independent film and supports a community of artists who embody diversity, innovation, and uniqueness of vision. Film Independent helps filmmakers make their movies, builds an audience for their projects, and works to diversify the film industry. Film Independent’s Board of Directors, filmmakers, staff, and constituents, are comprised of an inclusive community of individuals across ability, age, ethnicity, gender, race, and sexual orientation. Anyone passionate about film can become a member, whether you are a filmmaker, industry leader, or a film lover. With over 250 annual screenings and events, Film Independent provides access to a network of like-minded artists who are driving creativity in the film industry. Film Independent offers free Filmmaker Labs for selected writers, directors, and producers; provides cut-rate services for filmmakers; and presents year-round networking opportunities. Film Independent’s mentorship and job placement program, Project:Involve, pairs emerging culturally diverse filmmakers with film industry professionals.
Film Independent produces the Los Angeles Film Festival, celebrating the best of American and international cinema and the Spirit Awards, a celebration honoring films and filmmakers that embody independence and dare to challenge the status quo.
ABOUT BANANA REPUBLIC
Banana Republic is a global accessible luxury brand that delivers the best in city style. Characterized by elevated design and luxurious fabrications, the Banana Republic lifestyle collections include apparel, handbags, jewelry, fragrance, and eyewear. Banana Republic, a division of San Francisco-based Gap Inc. (NYSE: GPS), can be found at over 500 retail locations in the United States, United Kingdom, Canada and Japan, on BananaRepublic.com and (888) BR-STYLE. In addition, Banana Republic is expanding its international presence with franchise agreements in Asia, Europe, Latin America, and the Middle East.
ABOUT VANITY FAIR
With its mix of muscular journalism, stunning photography, in-depth reporting, and memorable profiles of the movers and shakers of the age, Vanity Fair has become, by many estimates, the magazine world’s acknowledged arbiter of modern society, power, and personality. Since Graydon Carter became editor in 1992, the magazine has won numerous awards— and he has assembled a group of A-list contributors, expanded the magazine’s mandate to cover politics, business, and world affairs, commissioned stunning photographic portfolios and definitive retrospective pieces, and inaugurated editorial franchises that have become V.F. cornerstones: among them, the New Establishment List, the Hollywood Issue, and the Style Issue.
ABOUT W HOTELS WORLDWIDE®
W Hotels is an innovative contemporary lifestyle brand and the hotel category buster with 32 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music, entertainment, design, architecture, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, Downtown New York, and Santiago. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan, Paris and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat.
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